Tata Group's super app,Tata
Neu:
The
announcement was made via a teaser image on the app's Google Play Store page.
It had begun advertising the super app publicly for the first time in
conjunction with the ongoing Indian Premier League tournament. So far, the app
has only been available to Tata Group employees.
The
cricket league, India's most popular sporting event, has Tata as a Title
Sponsor, along with a group of 29 startups. Tata is banking on the popularity
of the IPL to generate early-stage momentum for the super app now that people
are back in the stadiums.
Tata
Digital, which is developing TataNeu, was recently reported to have requested
$500 million in working capital funds from its parent company Tata Sons.
What exactly is Tata Neu?
Tata
Neu is the company's overall super app, bringing together all of the company's
digital services and apps on a single platform
What services are offered
by Tata Neu?
The
Tata Neu app will allow you to book flights on AirAsia India, Air India, or
hotels at Taj Group properties, as well as order groceries from BigBasket,
medicines from 1mg, electronics from Croma, and apparel from Westside. The
company will reimburse you for your investment in the app.
Are there any other great
apps in India?
Several
other internet conglomerates, including Amazon, Paytm, and Reliance Jio, have
created their own versions of super apps, which offer a variety of services
such as payments, content streaming, shopping, travel bookings, groceries, and
so on.
Why do Indian firms want to
create super apps?
A
country or region becomes super app-ready when a large portion of its
population uses smart phones first rather than desktop computers, and the
ecosystem of apps tailored to local needs has not evolved. India has already
become a market where the majority of those using the internet for the first
time make purchases using their mobile phones. This is one of the primary
reasons why Indian companies are considering developing super apps. Apart from
increased revenue realization as a result of service consolidation, such apps
also provide companies with large swaths of consumer data, which can then be
used to learn more about user behavior.